Case 3: Nature Wonderland

This set of book illustrations also lets the observer to dive into the beautiful world of nature. Again, we find here the animal and human characters mixed together, but the narration and creative approach are totally different. Through the illustrations, the readers are invited into the Nature Wonderland inhabited with giant animals, beautiful and friendly to people. Here you will find a variety of huge animals, birds, and insects that work, rest, and have fun together with small humans. The color palette is bright and diverse, built on eye-pleasing contrasts and accents. Another special feature is making the animal characters “touchy”, in both literal and metaphoric meanings: it’s visually clear how fluffy and soft they are, and most of them do evoke the urge to touch and feel those textures.


Case 2: Forest Friends Fairytale

This is another fairytale using the forest as a setting. Yet, in contrast to the previous case, it uses a mixture of human and animal characters, telling the story of how children got to the forest to share their superpowers to make the life of animals better, brighter, and funnier.

This story is also full of cuteness and based on a natural color palette, this time with prevailing warm colors like yellow, orange, warm shades of green and brown. The visual storytelling is united by the recurring characters – a couple of funny rabbits – that come from one episode to another connecting the artworks into one narration.

Design Process for Illustration Set

The process of creating an illustration for a particular product or project is not only about visual expression. There’s much more behind it, as in any type of design process: apart from the illustrator’s knowledge, effort, and practical skills, it also includes research, analysis, idea and composition search, working out the best color solution, and many other aspects leading to a needed outcome. In the case of creating a consistent set of illustrations, the process gets even deeper and more extended to reach the systematic design approach. That’s what we are going to talk about today: Tubik illustrator Yaroslava Yatsuba is ready to unveil her creative approach to illustration sets and share the bunch of handy tips for illustrators. Join in!

Case Studies: Book Illustrations for Visual Storytelling

Case 1: Bunny Adventures Tale

This children’s book called Easter Bunny Adventures was a side project by tubik, which we started with the creative objectives to practice narrative illustration for books and boost the skills in visual storytelling for kids.

In this case, there was no hesitation about the character as the fairytale was thematically devoted to the Easter celebration. So, the creative team instantly decided upon a bunny as a hero, an animal character performing anthropomorphically which means it behaves like a human, a kid to be more precise. The main storytelling takes place around the basket of Easter eggs which fell down and all the eggs got scattered around the forest. The main character Little Bunny goes to help his family and collect the lost eggs. However, on that way, he meets many animals that ask him to share the Easter egg with them and in turn, they give him a treat for his kindness. So, the little hero gets back home with no eggs but with many new friends behind, and his family reassures him that being kind and generous is the best he could do.

Now, look how this story was packed in illustrations building a flow of visual narration.